WWDJAPAN.COM: GACKT produces sexy dresses「I would like them to make men's hearts race」

dazzy, which manages sites like the dress retailing site 「DAZZY STORE」 and more, announced a new brand 「MARGARET NOCTURNE」on September 27, which had musician GACKT involved as a producer.

The brand represents a lady who possesses the dual nature of the white flower, “Margaret”, and the black night, ”Nocturne”. At the press conference, GACKT explained, 「The brand’s female image is one of a woman who is a combination of one side, the loveliness of a young lady, and another, a mature side of dancing in the night. For example, at a glance, it creates a chic and composed impression, yet the back shows off skin sexily, and the design shows glimpses of the chest. It’s made with the image of a woman who will make the hearts of men race」. There are a total of 10 dresses, in black, and the price ranges from 7,900 to 15,000 yen. Pre-orders are being accepted at 「dazzy story」.

GACKT also designs his own clothes. On this occasion, he was wearing a pair of the sarouel pants that he is proud of, that came from one of his 25 original designs.

dazzy was established in 2007 and opened 「dazzy store」. In the next year, a physical store was set up in Kabuki-cho. Presently, they manage a few other original brands, including their “hostess” dress line, 「DAZZY QUEEN」, little black dress line 「DAZZY BLACK」, and their line for weddings or after parties,「DAZZY ANGELS」, and have 4 stores in places like Naha and Sapporo too. They’ve recorded sales growths for 9 consecutive quarterly periods, and have 4 billion yen in sales.