Erika

PR Times: GACKT, who hasn't eaten noodles for 25 years, appears in a yakisoba commercial! GACKT, who has the "tongue of God," talks about the appeal of the "God's Powder" sauce in the new Nissin Yakisoba TV commercial "GACKT and God's Powder Sauce"

Nissin Food Products Co., Ltd. (Representative Director and President: Ando Noriyoshi) will air a new Nissin Yakisoba TV commercial, "GACKT and God's Powdered Sauce," featuring GACKT, who celebrates the 25th anniversary of his solo debut this year, nationwide from Saturday, November 16, 2024.

Nissin Yakisoba, the world's first instant bagged yakisoba, was born in 1963 and is a long-selling product that has been loved by many people for many years. The spicy powdered sauce is very popular, as well as the taste of the yakisoba itself, and in recent years it has been called "God's Powder" on social media and has been a hot topic.

In this new TV commercial, GACKT, who is said to have a "God's tongue," was chosen to fully convey the appeal of the "God's Powder" (powdered sauce), the key to the deliciousness of Nissin Yakisoba. GACKT, who has not consumed any carbohydrates for 25 years since his solo debut, does not eat yakisoba in the commercial, but talks about the deliciousness of Nissin Yakisoba only by the aroma of the "God's Powder." In addition, he sprinkles the "God's Powder" on a boiled egg instead of the noodles, and enjoys its deep flavor.

During filming, GACKT himself suggested the line "A magical scent that pierces your brain" to describe the deliciousness of the "God's Powder," and thanks to his stoic approach to the shoot, we were able to create a commercial with a truly "divine taste."

The packaging for "Nissin Yakisoba" has also been renewed to coincide with the airing of this TV commercial. Along with GACKT's overwhelming presence and godlike visuals, please take a look at the new appeal of "Nissin Yakisoba" brought about by the "God's Powder."

Overview of the new Nissin Yakisoba TV commercial

Title: "GACKT and God's Powdered Sauce" 30 seconds/15 seconds
Starring: GACKT
Broadcast start: Saturday, November 16, 2024
Broadcast area: Nationwide
YouTube: Nissin Yakisoba commercial "GACKT and God's Powdered Sauce" (30 seconds)
https://youtu.be/IYiFJPmPumQ

Nissin Yakisoba commercial "GACKT and God's Powdered Sauce" (15 seconds)

https://youtu.be/IVPwFIdez0Y
Official website: https://www.nissin.com/jp/products/brands/yakisoba/

About the product
The packaging has been renewed to coincide with the TV commercial!

The new packaging design, which highlights the "divine powder," has been on sale since November 1st (Friday).

The key to this bag of fried noodles is the savory flavor of the spicy special sauce.

Nissin Yakisoba
Noodles: Chewy wavy noodles
Sauce: Special spicy sauce with a fragrant flavor
Attachment: Green laver
Contents (amount of noodles): 100g (89g) per serving, 500g (445g) for a pack of 5 servings
Retail area: Nationwide

Behind the scenes

GACKT arrived on set in a smart suit, with a calm demeanor. During the still photography, each and every pose was picturesque, and the staff expressed their admiration at how well-made it was. GACKT's refined expressiveness created a tense atmosphere on set, and filming proceeded smoothly.

During the commercial shoot, GACKT even suggested lines to convey the appeal of the "God's Powder," and his earnest attitude towards the production was impressive. Thanks to GACKT's stoic attitude throughout the shoot, the entire set was enveloped in a good sense of tension, and filming ended safely.

"GACKT-san Interview"

■Please tell us your impressions of the commercial shoot.

It was fun. The staff were all cheerful, the tempo was very good, the director was persistent, and it felt like a great production site.

■Was there any particularly difficult or memorable scenes during the commercial shoot?

The director ordered me to eat boiled eggs many times. I ended up eating seven of them.

It's not often that you eat seven at once in your life. (Memorable scene) Eggs, right?

■GACKT-san, you don't normally eat carbohydrates, so how did you feel when you heard about the "Nissin Yakisoba" commercial?

Nissin is amazing! What impressed me the most was that he's not bound by preconceived notions. Normally, I think if you don't eat carbohydrates, you can't appear! But I've eaten them since I was born, and I've eaten yakisoba. But now, I'm just not eating them because it's my own decision. I also had fun thinking about how to express that in a commercial.

■Do you remember the last time you ate yakisoba?

26 years old. 25 years ago.

■How did the "God's Powder" taste when you sprinkled it on a boiled egg?

It's addictive after all. It's salty, but it also has a unique spicy flavor. The way the spices are mixed together makes you wonder what's in it. I think product developers think about a lot of things and really think about how to make it taste delicious.

■GACKT is said to have the "God's tongue," but do you ever consider yourself a "god"?

I'm really clumsy, so I try a lot of different things, but it's hard to master them. However, I think I'm quite good at tasting water and carbonated water. I really love carbonated water, and I collect and drink carbonated water from all over the world, but I've drunk at least all the carbonated water sold in Japan, so I think I can tell which carbonated water it is.

■This year also marks the 25th anniversary of your solo debut. How would you sum up this year in one sentence?

This year I was mostly filming a movie and wasn't able to do much music-related work, so it was a year in which I thought about a lot of things, and I was always planning to base my activities around music again.

■What are your goals for next year/what you want to challenge yourself with?

I'm planning to resume my most intense live shows and tours.

First, I'd like to tour Asia, Europe, and South America.

■Please say a few words to everyone watching this commercial.
Whether you've tried it before or not, I hope you'll give this "powder of the gods" a try and enjoy it.

There are so many different ways to enjoy it.

Source: prtimes.jp

Translation: GACKT ITALIA Team

Translation © GACKT ITALIA

by Erika